With over 30 years of experience in media and communications, I am a storyteller who uses my skills for good - and I train others to tell their stories with the same impact.
I help NGOs, researchers, and mission-driven organisations turn complex work into pitches that win investment. Whether it's a researcher facing a funding panel, an NGO leader courting a philanthropist, or a team preparing for a tender, I combine 30 years of storytelling with hands-on training to help people find their story, sharpen it, and deliver it with confidence.
My training background runs deep. In 2017, I partnered with LJ Loch to create Outspoken Women, specialising in professional development training for women taking the next step in their careers - including media training, public speaking, and workplace communications. That's where I first built the coaching methodology I now bring to pitch preparation: taking someone who knows their subject inside out, and helping them translate that expertise into a pitch that lands with a non-expert audience under pressure, in the room, when it counts.
I am also the founder and director of Pascale Media, a boutique communications and marketing agency based in Adelaide specialising in social issues and ethical products. Through Pascale Media I offer strategy, copywriting, video and audio production, and online services to clients locally and nationally.
I've worked across some of the most complex social issues — family and domestic violence, mental health, child protection, and addiction — work that has taught me how to find the human story inside difficult, technical, or heavily regulated subject matter, and how to pitch that story to the people who can fund it or media to tell it.
In addition to my communications work, I am a producer and founder of Pop Pictures, a production company creating compelling stories in film, television, and online media, with award-winning documentaries, short films, and digital projects screened nationally and internationally.
If your organisation has an important story and to tell or pitch to make, I can help you get both right.